Cass Farrar is Dorset-based but born and raised in London. A travel-journalist and mother, she writes for a variety of broadsheet newspapers and magazines including Vogue, The Independent and GQ. She is the founder and editor of luxury family travel website,

Cass was raised by Alan with the continual reminder that there are those less fortunate than herself. She leapt at the offer to join the Rivers Foundation back in 2004 and, when not abroad with work, can be found down by the sea in Studland with her husband Jamie and their daughter Lola.